Gift… is something everyone wish to receive, it creates an impression of care and appreciation. It can be given for occasions like birthdays, anniversaries and for some special achievements. Remember… we all had waited for our birthday to get gifts from our loved ones and the trophy that makes you proud of your achievement!! Receiving a gift on a right occasion, makes our day. Now a days, gifts are not limited to friends and families, customized gifts can be given between corporations to appreciate their long lasting relationship. Many business firms give gifts to their major clients, employees and even to prospective clients. It also makes you stand out in the field among your challengers. But the choice of gift is the key. In case of corporate gifts, the idea of giving gift is to make the company name remain in the mind of the recipient…So think something practical…Like calendar’s, clocks etc this equals a daily advertising. Apart from this we can personalize gifts thus creating innovative crafts in unique manner based on requirements. Gifts should be appropriate to the person receiving it and its presentation should be done in public presence, this motivates them and even capture the attention of clients also retains the interests of existing ones. Promotional gifts are one of the cost effective method that benefits the business.